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Have you raised funding?

What makes new users try you?

What competition do you fear most?

What’s the worst thing that has happened?

Will you reincorporate as a US company?

What’s an impressive thing you have done?

Where is the rocket science here?

Why did you pick this idea to work on?

Why do the reluctant users hold back?

Who would you hire or how would you add to your team?

What problems/hurdles are you anticipating?

Who is “the boss”?

What is the next step with the product evolution?

What obstacles will you face and how will you overcome them?

Who needs what you’re making?

How does your product work in more detail?

What are you going to do next?

What do you understand that others don’t?

Where do new users come from?

How big an opportunity is there?

Six months from now, what’s going to be your biggest problem?

What’s the funniest thing that has happened to you?

Tell us something surprising you have done?

Who are your competitors?

What’s new about what you make?

How many users do you have?

Why isn’t someone already doing this?

What are the top things users want?

What is your burn rate?

How do you know customers need what you’re making?

What domain expertise do you have?

What, exactly, makes you different from existing options?

What’s the conversion rate?

What systems have you hacked?

Who would use your product?

How will customers and/or users find out about you?

Why did your team get together?

In what ways are you resourceful?

What is your distribution strategy?

What has surprised you about user behaviour?

What part of your project are you going to build first?

What resistance will they have to trying you and how will you overcome it?

How are you understanding customer needs?

What’s the biggest mistake you have made?

Who might become competitors?

What do you understand about your users?

What is your user growth rate?

What are the key things about your field that outsiders don’t understand?

Who is going to be your first paying customer?

If your startup succeeds, what additional areas might you be able to expand into?

Who would be your next hire?

How do you know people want this?

Would you relocate to Silicon Valley?

What do you know about this space/product others don’t know?

How much money could you make per year?

How long can you go before funding?

How will you make money?

Will your team stick at this?

How much does customer acquisition cost?

How did your team meet?

Who in your team does what?

How are you meeting customers?

How many users are paying?

How is your product different?

Are you open to changing your idea?

How do we know your team will stick together?

What is your growth like?

Source: TechCrunch

I am in same dilemma that I can program software as good as of those programmers from Europe or US, but I still get paid 3/4 times less. Nepalese engineers are equally competent and smarter as their global counterpart. There are many engineers working across the globe, and also, there are engineers who are working for global companies from Nepal. There are many Nepalese like my lecturer and me. But we still do not have presence in global map. Ironically we are discriminated within/out of country. Here, ‘I’ and ‘My Lecturer’ represents fellow Nepalese engineers, professionals and businessmen.

This insisted me to think why Nepal is not been able to draw map in global IT landscape. Generally, IT industry of Nepal depends on white-level out-sourcing (sub contracting) job. Basically it is project basis, service oriented and short-term contract. Looking at economic level of our country, service-type job makes sense. However the nature of service we perform will not uplift the industry much higher. Country like ours never can compete globally because we simply lack volume. In economic term we lack labor endowment factor, we do not have population and capacity like India and China, where one company employee hundred thousand people. So, we have to learn lesson from smaller countries like Israel, Indonesia, Malaysia, Singapore, Korea and Chile. These countries are focusing on innovation and product development beating global competition. One of first social networking site, Friendster, was build by Malaysian. Facebook, todays top ranking social network site, came later and bought verities of social network related IP (Intellectual Property) right from Friendster, worth million dollars. One of most popular IM (Instant Massaging, or chat software) is build in Indonesia. Israel is R&D hub; Chile is producing batches of IT entrepreneurs who are innovating industry. Fact that other countries are ripping benefit from booking industry, and, we read copy-paste story about them in Kantipur Daily, a week later.

Why we left behind? Answer is clear; we lack third E (Exposure). Nepalese people with exposure can do much better. My Lecturer realized lacking of third E (Exposure) and went to USA for further study. He worked for one of top company in USA and gained the exposure. Then he returned Nepal and started business with equity of Rs. 50,000, and now he oversees 18 ventures, which have annual turn over of Rs. 20 billion. He has run many projects in Lumbini in capacity of owner. Once in time, he used to be highly discriminated in the same place. Rundra Panday established software company, D2Hawkeye, in 2000. He focused medical industry build software to assist Medical Industry. Later sold company to Verisk Health in more than $100 million. He lived and studied USA, and he had US citizen on board. This is key, third E (exposure) to his success.

Example of My Lecturer and Rundra Pandey is hope for me (me = fellow working professionals) that we can make presence in global map. It is difficult but not impossible. Growth of our industry and individual complement each other. Looking history of IT industry of Nepal, we are relatively younger than India, China, Indonesia or Singapore. So it is natural for us to have lower exposure. But we cannot afford to wait so long to go edge. There are various groups of people who actually can play catalyst growth:

1. People like my lecturer and Rudra Pandey – They have exposure at international level and they can sale better.
2. People like me (thousands of IT programmers, designers living and working in Nepal) – We need to utilize our foreign network, and make combined effort with their exposure and our expertise.
3. Government – To some extend, Govt. of Nepal, by introducing IT friendly policies (easy accept/pay money globally) to facilitate global scale marketing and exposure, can boost growth

My Lecturer: Bijay Rajbhandary, Chairman of CE. Initially he started CE with equity of Rs. 50,000, now he oversee 18 ventures, among them Ace Institute Management is one. His ventures have annual turnover of Rs. 20 billion. He is Director and Adjunct Faculty at Ace Institute Management and teaches Project Management to EMBA. His profile – http://www.ce-construction.com/management.php#bijay

Rundra Pandey: Executive Chairman of Deearwalk, Inc, company he founded after selling D2Hawkeye. His profile -http://www.deerwalk.com/executive_team#rudra_pandey

1. Login in Google Webmaster Tool.
2. Add your site in Google Webmaster Tool.
3. Go to Site Configuration
4. Click Crawler Access
5. Click on URL removal tool.
6. Submit your URL. Google will remove your from index within 24hrs.

Good luck!

As in Mac, setting up SSL easy in Ubuntu as well. This article is based on Goddddy, multi-domain regular certificates configuration.

1. Upload certificates (two certificates) in designated directory (e.g. /path/to/your_certifcate). Make sure you also put .key file in same location. .key file is generated while you generated Certificate Signing Request (CSR).
2. Make sure Apache load ssl module. To do so, go to /etc/apache2/mods_enabled and create soft link:
   $ln -s ssl.load /etc/apache2/mods-available/./ssl.load
   $ln -s ssl.conf /etc/apache2/mods-available/./ssl.conf
3. Copy default-ssl from /etc/apache2/sites-available to /etc/apache2/sites-enabled (alternatively you can create soft link). Modify default-ssl as below:

<IfModule mod_ssl.c>
<VirtualHost *:443>
	ServerName www.yourdomain.com
	ServerAlias *.yourdomain.com

	ServerAdmin webmaster@localhost
	DocumentRoot /path/to/web-root
	ErrorLog /path/to/log/error.log

	LogLevel warn
	CustomLog /path/to/lot/ssl_access.log combined

	SSLEngine on

	SSLCertificateFile    /path/to/your_cerficate/certificate.crt
	SSLCertificateKeyFile /path/to/your_certificate/keyfile.key
	SSLCertificateChainFile /path/to/your_certificate/bundle.crt
</VirtualHost>
</IfModule>

Restart apache, $/etc/init.d/apache2 restart. Good luck!

Note: I have installed Godday, multi-domain regular certificate in Unbutu with Apache2.

Page 1
  Page 11
     Page 111
     Page 112
  Page 12
  Page 12
Page 2
  Page 21
  Page 22
     Page 221
     Page 222

Let’s suppose, you need to list all children pages of Page 1, these are Page 11, Page 12, Page 13. But you don’t want to be listed Page 111, Page 112 and so on which is WordPress’s default behavior.

Let us assume that ID page Page 1 is 5. Here’s how get_pages() function looks like:

get_pages('child_of=5&hierarchical=0&parent=5);

Notice the child_of and parent has same value. This function will get only three page – Page 11, Page 12, Page 13.

In real scenario, if you want to list immediate children of current page, you may do:

get_pages('child_of=' . get_the_ID() .'&hierarchical=0&parent=' . get_the_ID());

Detail of get_pages can be found in http://codex.wordpress.org/Function_Reference/get_pages

1. In Ubuntu, it is located at /etc/apache2
2. In Lamp, it is located at /opt/lampp/etc (if you installation is in /opt)
3. In xampp, it is located at Drive:xampp\apache\conf (Drive = in which drive you isntalled)
4. In Wamp, it is located at Drive:wamp\bin\apache\Apache2.2.21\conf (Drive = in which drive you isntalled)
5. In MAMP, it is located at MAMP/conf/apache

Configuration code looks like below:

Listen 443

#Make sure server listen port 443. This is done as above

NameVirtualHost 127.0.0.1:443

#Make sure that there is Name based virtual host at port 443. Replace local 127.0.0.1 IP with your real IP.

<VirtualHost *:443>
  ServerName www.yourdomain.com
  DocumentRoot "/path/to/webroot"
  <Directory /path/to/webroot>
	Options FollowSymLinks
	AllowOverride None
  </Directory>
  <Directory /path/to/webroot>
	Options Indexes FollowSymLinks MultiViews
	AllowOverride All
	Order allow,deny
	allow from all
  </Directory>
  SSLEngine On
  SSLCertificateFile /path/to/SSL/yourcertificate.crt
  SSLCertificateKeyFile /path/to/SSL/certificate_key.key
  SSLCACertificateFile /path/to/SSL/intermediate_certificate.crt
</VirtualHost>

This is virtual host setting. Make sure you have obtained valid SSL certificate and placed in folder. Accordingly adjust the path

Where do you have to place this configuration? Once you reach config folder as said above:
in case of 1 look into site-enable folder,
for 2, 3 & 4 look into extra folder, and
for 5 open httpd.conf file.

Note: Regardless above instruction, you can place this configuration in httpd.conf file.

You can obtained certificated with designated Certification Authority (CA) such as VeriSign, Comodo, Godaddy, Thwate etc.

I have tried this configuration with MAMP & MAMP PRO 1.9.6.1 in Mac Server with VeriSign certificate.

Step 1: Understand market client, strength and weakness
Step 2: Develop Marketing Strategy
Step 3: Develop Marketing Plan
Step 4: Implement Marketing Plan
Step 5: Monitor Plan Implementation

“Although five steps are very much clear, many companies confused when it comes to developing effective strategy”, says Kevin Clancy, Chairman & CEO of Copernicus Marketing Consulting and Research. He furthers add, “An effective strategy should address the customer”. Strategy is set of actions/plans that help to achieve targeted goal. In other word strategy is anything that takes to win. So what is marketing strategy? Marketing strategy is combination of following:

• Targeting—to whom are you going to market your products and services?
• Positioning—how are you going to differentiate yourself from competitors?
• Product/Service Attributes—what attributes/features will the product/service have?
• Marketing Communications—how are you going to reach the target and with what message?
• Pricing—what price will you charge the target?
• Distribution—what channels will you use to sell the product or service?
• Customer Service—how will you manage additional customer needs?

Among all, Targeting and Positioning are important. If those two elements are taken care, other will come along.
Targeting is to focus particular segment of market. Many marketers believe focusing on set of costumers helps to gain success faster. It will be much easier and cost-effective to develop marketing mix and communicate with customers once target is identified. Success of target depends how effectively market is segmented. Different sets of parameters can be used to segment market, such as:

• Category involvement: how important purchases in this category are to the buyer?
• Product preference motivators: what characteristics are most motivating?
• Product purchasing patterns: how frequently do they buy?
• Media habits: what do buyers watch, read, listen to?
• Sociographics: how strong is their ethnic affiliation and religiosity?
• Demographics: what is their income, age, and level of education?
• Psychographics: what are their lifestyle attitudes?

For example, when Ncell (formally MeroMobile) launched in Nepal, they segment market based on demographic. They found that large chunk of youth, especially college level population is re not using NTC service. That’s why they decided to target youth segment. They run many campaign such as rock concert, street festivals targeting youth where they distributed free SIM. They also ran special offer for SLC pass-out students. Ncell become successful, and now, they claim #1 carrier in Nepal, having 7 million subscriptions.
Once target market is defined, marketer has to create product position. Positioning is to create distinct image in customer’s mind for a category of product or service. Some examples of position are:

• Coke – Authentic, real, original
• Pepsi – For youthful, hip generation
• Nike – shoe for serious sport
• Google – Leader in Web Search

Kevin Clancy said that positioning is difficult task as it is associated with value proposition. Marketer should develop clear, beautiful message and deliver it to consumers. Message is one sentence or two, even a word/phrase that should describe products or services offered and differentiate from others’. However the claim should be supported by continuous activities in long-run. Strong positioning supported by activities always creates a powerful brand. Ncell claimed that they have clear network. People perceive Ncell network as reliable. Ncell has been able to differentiate it from NTC by positioning itself as superior network quality. Now NTC users also subscribe Ncell services for backup purpose.

When target group is identified, marketers also have to find out what attributes and benefits of products/service do matter to the group. It is not easy to figure out these attributes and benefits. However there’s helpful tool that can be used to uncover them such as category scan, exploratory research, personality research, social values and emotional exploration. These attributes and benefits are what differentiate from competitors. Ncell cleverly identified frustration of NTC users about poor network and capitalize on this.
Marketers should take rigorous steps to develop marketing strategy. They should take into consideration various aspects such as need, interest, behaviors, and motivating attributes of customers. Targeting and position are two important elements of marketing strategy. Targeting is where marketers want to sale products or services whereas positioning is what customer buy. This is because target group of customers find better value in products/services.

Note: Part of AIM work.

Testing Card type and number

MasterCard: 5431111111111111
MasterCard: 5399 9999 9999 9999 (ogone)
Amex: 341111111111111
Discover: 6011601160116611
American Express (15 digits) 378282246310005
American Express (15 digits) 371449635398431
American Express Corporate (15 digits) 378734493671000
Diners Club (14 digits) 30569309025904
Diners Club (14 digits) 38520000023237
Discover (16 digits) 6011111111111117
Discover (16 digits) 6011000990139424
JCB (16 digits) 3530111333300000
JCB (16 digits) 3566002020360505
MasterCard (16 digits) 5555555555554444
MasterCard (16 digits) 5105105105105100
Visa (16 digits) 4111111111111111
Visa (16 digits) 4012888888881881
Visa (13 digits) 4222222222222

Card Format

Visa: 13 or 16 numbers starting with 4
MasterCard: 16 numbers starting with 5
Discover:16 numbers starting with 6011
AMEX:15 numbers starting with 34 or 37