Marketing Strategy Overview

In EMBA on February 16th, 2012

Todays business world has became much competitive that requires continuous and visible effort to get and retain customers. Companies are increasing focus on sales and marketing. Marketing is fairly easy process which comprises of five steps Step 1: Understand market client, strength and weakness Step 2: Develop Marketing Strategy Step 3: Develop Marketing Plan Step […]


Chaina & India GDP

In EMBA on January 31st, 2012

Academic presentation at AIM


To connect with world, we don’t need sea port, but we need better internet port

In EMBA on September 13th, 2011

In recent days, there has been tremendous growth in ICT industry of Nepal. Roughly estimated, there are more than two thousand professionals engaging in this sector. It has been generating 0.72 billion Rupees cash inflow yearly , and this figure is rapidly growing. Term like “Nepal is landlocked country”, “Nepal has difficult topography” often makes […]


Online Advertisement

In EMBA on August 26th, 2011

Imagine a single media by which you can reach half of the world within second. Think of best TV channel, most read newspaper or any radio having wide range of frequency – none of them are reachable. So, what is the right answer? The answer is internet. With 2 billion of populations, it is one […]


Uses of Social Media in the Travel Industry

In EMBA on August 10th, 2011

The evolution of the social media has changed the way we live. For example, 18 percent of consumers use social networking sites before even getting out of bed. It has also changed the way people travel. There have been drastic changes in how people search, shop for and purchase travel. Today’s online travelers are content […]